Supply only
Stocking our stores
Best suited to Brands wanting an authorised Australian presence without operating here themselves.
For Japanese brands
Your local retail partner in Australia
Bring your brand to Australian customers through MiauMall’s Japanese lifestyle stores. With locations in major shopping centres and our own team running them, we can offer both a place for your products and the support to get started.
You might begin with a range on our shelves, a pop-up or a dedicated section in one of our stores. If your brand is ready for its own location, we can also develop and operate a standalone store under your name.
We can handle the local work involved, from import compliance, freight and warehousing to finding a site, hiring staff, marketing and running the store each day.
- 3
- Stores trading in Australia, and counting
- 2024
- Serving Australian customers since
- 2018
- Established in Japan since
- 6
- International markets served
Where your brand would sit
A place for your brand
Our stores give your brand a presence in major Australian shopping centres, with space to showcase your products and connect with local customers.
Your products can sit alongside complementary ranges, with shelf and display space in the right category. For partners bringing a fuller range, we can create a dedicated brand section. We also offer short-term pop-up opportunities in shopping centre common areas for launches and seasonal promotions.
For brands ready for a standalone store, we can develop and operate that too.
The market
Why Australia
Australia is an established consumer market where quality, clear product information and a brand’s story matter. Interest in Japanese products continues to grow, supported by Australia’s growing Asian communities and Australians travelling to Japan. Shoppers often return looking for products they discovered on their trip.
However, entering the market takes preparation. Major cities are far apart, making distribution costly and national coverage something to build over time. Food and cosmetics imports need careful attention to Australian requirements and documentation. Staffing and retail space are significant expenses, and securing a suitable shopping centre location often depends on local relationships.
A capable local partner helps you work through these practical demands, so you can make informed decisions and give your brand a strong start.
Why MiauMall
Why MiauMall
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Established shopping centre relationships
We already operate in major Melbourne shopping centres and are adding new locations. We work directly with centre operators, understand which locations suit different products and hear about opportunities through those relationships. You can draw on that access as you consider where your brand belongs.
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Regular experience importing from Japan
We import Japanese products for our own stores week after week. Our team handles the different requirements for food, confectionery, beauty and daily goods, including labelling, ingredient declarations and import documentation. We can help identify what’s ready to import, what needs changes and what may not be practical for this market.
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We have established freight and logistics arrangements
We ship out of Japan regularly, working with freight partners who already handle our consignments, and we hold and distribute stock in Australia. Your products can use the arrangements we already have in place.
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A team that runs the stores
Staffing, training, stock, merchandising and daily trade are handled by our own team. The advice we give comes from working with Australian customers and running stores every day.
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Communication in Japanese and English
Our team communicates in Japanese with your side and in English with Australian centres, regulators, suppliers and staff. Our team understands the business on both sides and handles those conversations directly.
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Clear control over channels and pricing
You set the requirements for where your products may be sold, through which channels, in which regions and at what price. We agree those terms with you, put them in writing and enforce them in our operations. We don’t sell through channels you haven’t approved or allow onward resale that takes your products outside those terms.
Your identity
Your Brand, Your Name
MiauMall does not require partner brands to sell under the MiauMall name. Depending on the brand strategy, we can also develop and operate standalone stores under the partner brand’s own identity.
We respect each brand’s pricing structure, sales territory, store image and long-term strategy. Where a brand needs its own store, its own presentation and its own customer experience, we build that and operate it entirely on your behalf.
Scope
What We Do For You
We can work together to manage the full Australian operation or choose the areas where you need local support.
- Market research and feasibility
- Assessment of your product against Australian demand, comparable products already in market, realistic retail pricing, and the customer segments most likely to buy.
- Import compliance
- Food standards, cosmetic regulation, ingredient declarations, labelling, permits and import documentation, handled by us.
- Freight and warehousing
- Shipping from Japan, customs clearance, Australian warehousing and distribution into stores and to customers.
- Shopping centre negotiation
- Site identification, approach, commercial negotiation and lease execution with major Australian centre operators.
- Store development
- Design, fit-out, fixtures, signage and opening, built to your brand standards.
- Recruitment and training
- Hiring Australian store staff and training them on your product, your brand and how you expect it to be presented.
- Marketing and launch
- Local campaigns, social media, in-centre promotion, media and influencer activity, and the launch itself.
- Store operations
- Day to day trading: staffing, rosters, stock, merchandising, customer service and compliance.
- Sales reporting
- Regular reporting on sales volume, average transaction value, repeat purchase, category performance and customer feedback.
Partnership models
How We Can Work Together
The right arrangement depends on your plans for Australia and how much you’re ready to commit. We work with brands in several ways.
Agency
Regional or exclusive agency
Best suited to Brands wanting a single accountable partner for Australia, with defined territory and terms.
Short term
Pop-ups and short-term activations
Best suited to Brands wanting to test Australian demand with real sales data before committing.
In our stores
Dedicated space within our stores
Best suited to Brands bringing a full range and wanting it presented as their own section.
In our stores
Shop-in-shop concessions
Best suited to Brands wanting a permanent branded space without the cost and risk of a standalone store.
Own store
Licensed or specialty brand stores
Best suited to Brands ready for a dedicated Australian store operating under their own name.
Own store
Master franchise
Best suited to Brands with an established franchise model seeking an Australian master partner.
Own store
Operating support for brand-owned stores
Best suited to Brands investing in their own Australian stores but needing local execution and management.
Distribution
National wholesale and channel development
Best suited to Brands wanting broad Australian distribution through retailers and food service.
The process
How We Start
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01Tell us about your brand
Share your products, current export markets and what you’d like to achieve in Australia.
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02Assess the opportunity
We look at import conditions, realistic retail pricing, likely customers and which of our stores would suit your products.
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03Agree on a proposal
We recommend a partnership model, outline commercial terms and explain what entering Australia would involve. If we don’t think we’re the right partner, we’ll tell you.
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04Test the market
We introduce your products through our stores or a pop-up in a major Melbourne shopping centre, with care for how they’re presented to customers.
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05Review the results
We share sales volumes, average transaction value, repeat purchase rates, performance by product and direct customer feedback.
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06Decide on the next step together
Both teams review the same information and consider whether a larger presence makes sense.
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07Develop a dedicated store
For brands that demonstrate potential, Tohjo Pty Ltd can fund the Australian store, including the lease, fit-out, recruitment and ongoing operations.
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08Grow with our network
As we expand into Sydney and beyond, there are opportunities for your brand to grow with us.
By the time we discuss a dedicated store, we’ll have a clearer picture of who buys your products in Australia, what sells and how often customers return.
Start a conversation
Tell us about your brand
Whether you’re exploring Australia for the first time or already have plans in place, we’d like to hear from you. Share a little about your business and we’ll give you a clear assessment of what working together could involve.
We reply in Japanese or English, whichever you prefer.
日本語でもご連絡いただけます。